An AdWords campaign is a way to reach high positions in Google search results which does not require months devoted to positioning activities. The biggest advantage of this type of advertising campaign in the search engine is that its first effects can be noticed a few hours following the launch of the campaign.
Effective SEM (Search Engine Marketing) is a good way to reach potential customers quickly. Marketing campaigns conducted in Google search engine take the form of sponsored links and product ads. Short advertising texts display in the search results. They are based on keywords chosen by the advertiser and linking these ads to selected websites. Information about the services and products you offer will be in visible position in the search engine and on the partners’ websites and applications.